SB/serdar

Senior Apple Platform Engineer · Berlin, Germany

Building privacy-first Apple products powered by modern Swift and intelligent technologies.

I'm Serdar — a Senior Apple Platform Engineer in Berlin. I design and ship complete Apple products: from architecture and computer vision to the interaction details that make software feel trustworthy.

SB

My path started in interaction design, crossed into iOS engineering, and has spent the last several years at the intersection of Apple platform architecture and computer vision — building diagnostic tools at Magnosco and an entire product ecosystem, alone, at Momena.

How I work

Engineering principles

Simple over clever.

The best solution is usually the one a teammate can understand six months from now without a walkthrough. I optimize for clarity first and reach for abstraction only when the codebase has earned it — not before.

Privacy by default.

Data you never collect can never leak. I design systems that keep sensitive information on-device wherever possible, encrypt what has to leave it, and treat every permission prompt as a promise to the person granting it.

Performance matters.

Speed is a feature, not an afterthought. Jank, cold-start delay, and dropped frames erode trust faster than a missing button — so I profile early, budget for the worst device in the fleet, and treat regressions as bugs.

Accessibility is essential.

A product that only works for some of its users isn't finished. VoiceOver, Dynamic Type, and reduced motion aren't edge cases to me — they're part of the same craft as the pixel-perfect layout.

Have something worth building?

I'm always glad to talk through a hard Apple platform problem — architecture, computer vision, or turning a research prototype into a shipped product.

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